Boer Insurance Group

Insurance Agent Grand Rapids, MI
50 / 100

BizScore

24
AI Visibility
AI Agent ReadinessNot audited yet
83
SEO Performance
Google Rating

Contact Information

Location

About Boer Insurance Group

Boer Insurance Group is an insurance agent in Grand Rapids, Michigan. This family-owned agency provides auto, home, and umbrella insurance to clients throughout Greater Grand Rapids and the entire state of Michigan. The agency serves a wide service area including Rockford, Belmont, Ada, Cascade, Grandville, Byron Center, Caledonia, Hudsonville, Walker, Jenison, Forest Hills, East Grand Rapids, Comstock Park, and Kentwood. The business has earned over 150 5-star reviews from its clients.

The agency has been managing insurance for clients for over 100 years, with a history of service in West Michigan dating back to 1917. As a third-generation, family-owned business, the team consists of experienced professionals, including David Boer, who holds professional designations such as Certified Insurance Counselor, Accredited Advisor of Insurance, and Licensed Insurance Counselor. The agency operates as an independent insurance agency, representing various insurance companies from the Midwest and across the country to provide coverage options for their community.

The business maintains a well-optimized website that search engines read cleanly, making their information easy to find.

Boer Insurance Group combines over a century of industry experience with a dedicated, local approach to protecting families and assets in Grand Rapids.

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AI Visibility Score

How visible is this business to AI-powered search engines

24 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
20/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
84/100
Technical
89/100
Performance
87/100
Content
73/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

/100
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