CR Marketing

CR Marketing is a marketing agency in East Lansing, Michigan, specializing in delivering complex messaging to small, targeted audiences. The firm provides public relations and marketing services to businesses, state and national associations, government agencies, and non-profits. With a focus on digital marketing, CR Marketing integrates websites, Google and Apple Maps listings, email newsletters, and social media into cohesive campaigns that drive sales. The agency offers in-house video production, web development, photography, graphic design, and content creation, making it one of the few Midwest firms with such comprehensive creative capabilities. It has served clients across seven states, including major heavy equipment manufacturers, propane organizations, and state governments like Michigan and Ohio. The company has a long-standing history, with over 26 years of experience in the industry, and has earned recognition from platforms like Apple, Facebook, and Google for its news broadcasts and digital content. It is rated 3.80 based on customer feedback.

CR Marketing operates from its East Lansing headquarters, where it produces commercials and multimedia content for clients nationwide. The firm’s approach blends digital strategy with traditional media relations, leveraging public interest topics to secure unpaid coverage through print and broadcast outlets. It maintains a full-service creative team, including in-house video and photography studios equipped with state-of-the-art technology. The agency’s leadership includes Kathy Schaefer, owner and partner, who brings over two decades of experience in public policy, grant writing, and media communications, and Joe Ross, partner and creative director, who oversees film, print, and web media strategy. Both leaders have extensive backgrounds in healthcare, technology, and economic development.

Located at 509 N Harrison Rd, CR Marketing sits just a short walk from Glenhaven Park and Harrison Road Park, with Glencairn Elementary School approximately a third of a mile to the northeast. The office is situated near West Grand River Avenue, a major thoroughfare, and lies within the Glencairn and Chesterfield Hills neighborhoods.

The business stands out for its well-optimized website, which search engines read cleanly, and for its consistently documented presence across online platforms. This strong digital footprint enhances its visibility in both traditional and AI-powered search results. Its information is accurate, up-to-date, and widely available, reinforcing its credibility and reliability.

CR Marketing’s ability to combine deep industry expertise with innovative storytelling makes it a trusted partner for organizations in East Lansing and beyond, particularly those needing to communicate complex messages with clarity and impact.