Balise Subaru of Hadley

Balise Subaru of Hadley is an auto dealer in South Hadley, MA. It operates as part of the Balise Automotive Group, a third-generation family-owned company that has served drivers in Massachusetts, Connecticut, and Rhode Island since 1919. The group grew from a small garage in Hatfield, MA, to include 24 new and pre-owned car dealerships, five collision repair centers, and a chain of car washes. As one of the largest automotive dealers in New England and a top 100 dealer group in the United States, the organization represents a wide variety of brands, including Subaru, Toyota, Honda, Ford, Chevrolet, and Nissan. Customers visit for new and pre-owned vehicle sales, service appointments, and parts, with each location carrying a full lineup of the newest models.

The history of the dealership group dates back to 1919, when founder Paul E. Balise began fixing farm equipment and automobiles from a backyard garage in Hatfield. He later opened the Hatfield Garage and became an associate Chevrolet dealer. In 1929, he moved to Chicopee Falls to open a Chevrolet dealership and used car outlet, eventually relocating the business to the South End of Springfield. James E. Balise took over as CEO in 1958 and, in 1971, opened one of the first Honda automobile dealerships in North America. This expansion helped solidify the company's roots in Springfield and established the values that define the Balise name.

The location sits on Russell Street in South Hadley. It is located about 0.1 miles from Pioneer Valley Chinese Immersion Charter School and approximately 0.3 miles from Mountain Farms Mall. The Fort River Grasslands Division, a nature preserve, is also nearby at a distance of about 0.7 miles.

The business holds a rating of 4.70, reflecting a positive experience from the customers who have reviewed it. This standing is built on decades of service in the Western Massachusetts region, where the group has maintained a presence since the early 20th century. Balise Subaru of Hadley serves the local community with the same long-standing commitment to vehicle sales and service that has characterized the Balise family business since its founding in Hatfield.