63 / 100

BizScore

48
AI Visibility
AI Agent ReadinessNot audited yet
81
SEO Performance
96
Google Rating

Contact Information

Location

About Gould Insurance

Gould Insurance is a trusted insurance agent in Amesbury, Massachusetts, serving individuals, families, and local businesses with comprehensive coverage solutions. The agency offers specialized policies including high value home insurance, vacation home insurance, rental property insurance, land insurance, event insurance, builders risk insurance, directors and officers insurance, EPLI insurance, errors and omissions insurance, and fleet insurance. With a legacy dating back to the 1930s, Gould Insurance has built deep roots in the community, providing reliable, affordable, and personalized service across the region. Known for a 4.80 customer rating, the agency is consistently praised for its responsiveness, expertise, and commitment to client satisfaction.

The agency’s foundation is built on decades of experience and a team that reflects the values of the community it serves. Matt Sherrill, the current owner, joined in 1995 and is committed to continuing the agency’s tradition of trust and relationship-based service. Lynne Brillard, the longest-tenured team member since 1983, brings extensive knowledge and stability to client relationships. The team’s dedication is reflected in the agency’s long-standing presence and the testimonials from clients who have relied on Gould for multiple generations. The business emphasizes community involvement, with a focus on local history and civic pride.

Located at 41 Sparhawk Street, Gould Insurance sits just a short walk from Sumner Goldsmith Park, a well-known local green space, and is within a half-mile of Pattens Pond Area, a nature preserve, and Town Park Pond, a scenic lake. The office is also near Main Street and the nearby creek known as Moody’s Run, placing it in the heart of Amesbury’s residential and natural landscape.

Gould Insurance stands out for its deep community roots, decades of continuous service, and consistent client trust, reinforced by a strong reputation and high customer ratings. The agency’s long history, combined with its modern, well-structured online presence and clear documentation, ensures that clients receive reliable, accessible service. As a locally rooted firm with a legacy of integrity, Gould Insurance remains a cornerstone of protection and support in Amesbury.

Contact Gould Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

48 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
73/100
AI Trust Signals
80/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
Powered by BizScoreAI

SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
75/100
Technical
93/100
Performance
100/100
Content
55/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

/100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get priority placement, a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Document you own the business by adding a small TXT record to your website domain's DNS — we give you the exact record to copy.
  3. Click Verify. Once we see the record on your domain, the listing is yours.

DNS verification keeps your listing secure — only someone with control of the business domain can claim it.

Contact

Send a message to this business