Water Way Pool & Spa of Lake Station

Pool Service Lake Station, IN
65 / 100

BizScore

60
AI Visibility
AI Agent ReadinessNot audited yet
74
SEO Performance
94
Google Rating

Contact Information

Location

About Water Way Pool & Spa of Lake Station

Water Way Pool & Spa of Lake Station is a pool service provider in Lake Station, IN, specializing in the sale, installation, and maintenance of above-ground and semi-inground pools, as well as hot tubs and spas. The business serves homeowners throughout Northwest Indiana, offering expert guidance on selecting durable, American-made pools from trusted brands like Doughboy and Embassy. They also provide free computerized water testing to help customers maintain optimal pool conditions. With a 4.70 rating, the company is highly regarded for its knowledgeable staff, honest service, and commitment to customer satisfaction.

Family-owned and operated since 1984, Water Way Pool & Spa was founded by Steve and Sandy Menefee in Portage, where they built their original showroom and warehouse on land they still own. Steve, a U.S. Army veteran, constructed the building himself, and the family has maintained the same hands-on work ethic through generations. Today, the business is led by Steve and Sandy’s daughters, Stacey and Shelley, who continue the legacy with a team dedicated to transparency and expertise. The company is an authorized dealer for Doughboy and Embassy, offering a full lineup of durable, long-lasting pools with competitive pricing and financing options. They also carry premium hot tubs from brands like Caldera, DreamMaker, and QCA, with 0% financing available.

Located at 6315 US Highway 6 in Portage, IN, the business sits on a site that has been central to its operations since its founding. The showroom and warehouse are situated on a prominent stretch of highway, adjacent to the property that has remained the heart of the company for decades.

The company is recognized for its strong reputation built on decades of consistent service, a deep product knowledge, and a commitment to honesty, qualities that have earned it a loyal customer base. Its well-optimized website and strong visibility in AI-powered search tools ensure that customers can easily find accurate, helpful information when researching pool and spa options.

As a cornerstone of the Northwest Indiana community, Water Way Pool & Spa brings enduring value to its customers, turning backyards into year-round retreats with trusted, high-quality products and service.

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AI Visibility Score

How visible is this business to AI-powered search engines

60 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
63/100
AI Trust Signals
40/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
66/100
Technical
96/100
Performance
78/100
Content
50/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

/100
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