69 / 100

BizScore

59
AI Visibility
AI Agent ReadinessNot audited yet
75
SEO Performance
84
Google Rating

Contact Information

Location

About Gregory & Appel Insurance

Gregory & Appel Insurance is an insurance agent in Indianapolis, IN, specializing in risk management and employee benefits advisory. The firm serves businesses, employees, and private clients with a wide array of services, including captives and risk retention groups, enterprise risk management, insurance market selection, surety, and claim advocacy. For employees, they provide benefit plan design, population health and data analytics, benefit plan benchmarking, and HR services and technology. They also offer legal and compliance support as well as private client wealth advisory services. Their practice covers numerous industries, including construction, commercial real estate, education, farm and agribusiness, healthcare services, manufacturing, nonprofits, public entities, transportation, and wholesale distribution. The business holds a rating of 4.20 based on 29 reviews.

With over 140 years of experience, Gregory & Appel focuses on data-informed strategies to reduce total cost of risk and strengthen organizational resilience. For healthcare organizations, the team partners with hospitals, private practices, FQHCs, senior living facilities, and surgery centers to map risk, negotiate coverage, and support compliance. Their approach in this sector emphasizes deep healthcare knowledge and strong cyber insight, acting as an advisor to help define risk tolerance and financing strategies. In the realm of HR consulting, they work hands-on with client teams to boost employee engagement, assist with recruiting and job placements, and provide access to industry-leading online HR and risk management tools. Through a partnership with Total Reward Solutions, they also offer compensation consulting to help businesses improve employee retention and drive engagement.

The office is located at 433 N Capitol Ave Suite 400, situated on North Capitol Avenue. It is a short walk from IU Health Urgent Care and the Pathways to Peace Garden, both within a quarter mile. The business operates Monday through Friday from 8:00 am to 5:00 pm and maintains a 24/7 emergency line for client support.

Gregory & Appel Insurance is known for its solid reputation among the customers it has served. The firm aims to build a legacy of equity and belonging for its community while helping clients navigate risk with partners who show up.

As a long-standing risk management advisor in Indianapolis, Gregory & Appel Insurance combines deep industry expertise with a collaborative approach to help clients grow their businesses and protect their assets.

Services:

  • Claims Advocacy
  • Employee Benefits Consulting
  • Enterprise Risk Management
  • Private Client Wealth Advisory
  • Risk Management Strategy

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AI Visibility Score

How visible is this business to AI-powered search engines

59 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
47/100
AI Trust Signals
60/100

Ways to improve this score

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Q&A Content
Author Signals Missing
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SEO Score

Technical SEO health and search engine optimization

75 /100
On-Page
71/100
Technical
95/100
Performance
92/100
Content
43/100

Ways to improve this score

Improve Content
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Local SEO Coverage

Directory presence and NAP consistency

/100
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