48 / 100

BizScore

29
AI Visibility
AI Agent ReadinessNot audited yet
68
SEO Performance
94
Google Rating

Contact Information

Location

About JL Waters

JL Waters is a sporting goods store in Bloomington, IN, serving outdoor enthusiasts with expertise in backpacking, paddle sports, camping, fly fishing, travel gear, footwear, and apparel. Since 1973, the store has been a trusted resource for residents and visitors alike, helping customers prepare for adventures near and far. Located on North College Avenue in downtown Bloomington, it maintains a strong presence in the community and is known for its comprehensive selection and knowledgeable staff. With a 4.70 rating from 123 reviews, JL Waters reflects a consistent reputation for quality service and customer satisfaction.

The store prides itself on being Indiana’s oldest and most complete outdoor store, operating in a team-oriented environment where staff are recognized as experts in the outdoor industry. Its long-standing commitment to helping customers gear up for outdoor adventures, whether local hikes or global travel, has fostered deep customer loyalty. The business emphasizes quality, safety, and a passion for exploration, celebrating its community of adventurers who have supported it for decades.

Situated on North College Avenue, JL Waters is located about a tenth of a mile from the Monroe County Courthouse and Fountain Square Mall, with easy access from nearby roads including South College Avenue and West Kirkwood Avenue. The store’s downtown location places it within walking distance of key civic and commercial areas, making it a convenient stop for locals and travelers.

JL Waters holds a strong local reputation, supported by a long history and a large base of customer reviews. Its enduring presence in Bloomington, combined with consistently high ratings, underscores its reliability and trusted role in the outdoor community. The store is recognized not just as a retailer but as a cornerstone of outdoor culture in the region.

As a long-standing fixture in Bloomington’s downtown, JL Waters remains a vital destination for anyone seeking well-informed guidance and quality gear for outdoor pursuits.

Contact JL Waters

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
33/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
LocalBusiness Schema
Powered by BizScoreAI

SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
68/100
Technical
86/100
Performance
82/100
Content
29/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

/100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get priority placement, a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Document you own the business by adding a small TXT record to your website domain's DNS — we give you the exact record to copy.
  3. Click Verify. Once we see the record on your domain, the listing is yours.

DNS verification keeps your listing secure — only someone with control of the business domain can claim it.

Contact

Send a message to this business