Dempster Insurance Agency, LLC

Insurance Agent Peoria, IL
55 / 100

BizScore

42
AI Visibility
AI Agent ReadinessNot audited yet
71
SEO Performance
80
Google Rating

Contact Information

Location

About Dempster Insurance Agency, LLC

Dempster Insurance Agency, LLC is an independent insurance agent in Peoria, Illinois, serving individuals and businesses with comprehensive coverage solutions. The agency specializes in auto, home, life, business, farm, and recreational vehicle insurance, offering personalized service across personal and commercial lines. With over 100 years of combined experience among its team of thirteen licensed agents, the agency emphasizes honest, client-focused service, maintaining an average client retention rate of approximately 93%. Customers in Peoria and surrounding areas rely on the agency for policy reviews, claims assistance, and ongoing support, ensuring their most important assets remain protected.

Founded in 1964 by William W. Dempster from his home, the agency has grown into a trusted, family-owned business with deep roots in the community. It expanded from a small front porch operation to a full-service office in Peoria, later acquiring the Harold Plack Agency in 2005. The agency continues to honor William Dempster’s legacy of exceptional customer service, with current leadership from Laurie and Casey Martin. The team includes specialists in life insurance, farm and crop coverage, commercial liability, and Medicare supplements, all committed to delivering personalized, hands-on support.

Located at 3510 W Willow Knolls Dr in Peoria, the agency sits about a half-mile from West War Memorial Drive and is within a short distance of the Kellogg Golf Course, Golf Learning Center, Chartwell Park, West Willow Lake, and Creighton Woods Park. These natural and recreational landmarks define the surrounding area, offering a peaceful, accessible environment for clients.

The agency is known for its long-standing reputation, consistent client retention, and dedication to personalized service. Its team of experienced professionals ensures clients receive tailored coverage and ongoing support, making it a dependable choice for insurance needs across central Illinois.

Dempster Insurance Agency, LLC stands as a trusted, community-rooted provider, offering reliable protection and peace of mind to residents of Peoria and the surrounding region.

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AI Visibility Score

How visible is this business to AI-powered search engines

42 /100

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SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
38/100
Technical
75/100
Performance
0/100
Content
100/100

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Local SEO Coverage

Directory presence and NAP consistency

/100
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