39 / 100

BizScore

14
AI Visibility
AI Agent ReadinessNot audited yet
67
SEO Performance
100
Google Rating

Contact Information

Location

About Madison Clinic Optometry

Madison Clinic Optometry is a local optometrist practice in Rexburg, Idaho, serving patients of all ages with comprehensive eye care. The clinic offers glasses and contact lens fittings, medical eye exams, and specialized care for conditions such as dry eyes, red eyes, and blurry vision. They provide diabetic retinal exams and routinely share results with patients’ primary care physicians. The team also co-manages eye surgeries like LASIK and cataract procedures with ophthalmologists. With a 5.00 rating and a strong reputation based on patient feedback, the clinic emphasizes personalized attention and state-of-the-art care in a friendly environment. Their service area includes Rexburg and surrounding communities.

The practice was founded in 2004 by Dr. Dallin Heiner and his sister, Dr. Sally Hacking, both of whom are graduates of Pacific University College of Optometry. Dr. Heiner, a native of Madison High School and Ricks College, and Dr. Hacking, who graduated with honors, bring over 21 years of combined experience to their work. Their focus is on helping patients achieve and maintain healthy vision through tailored solutions, whether through eyewear, contact lenses, or medical treatment. The clinic maintains an in-house optical with a wide selection of frames and same-day service for most new glasses. Contact lenses are available in stock for most prescriptions, and the staff accepts a broad range of insurance plans, including VSP, Medicare, Medicaid, and several private providers.

Located at 244 E Main Street, the clinic sits just a short walk from the Madison County Courthouse, Madison County Sheriff’s office, and Madison County Administration, all within a quarter mile. It is also near Smith Park and the Veterans Freedom Memorial, situated just a few hundred feet away on South 2nd East. These landmarks define the immediate neighborhood, placing the clinic in the heart of Rexburg’s civic and community center.

With a perfect 5.00 rating and a long-standing presence in the community, Madison Clinic Optometry is recognized for consistent, patient-centered care. The clinic’s commitment to accessibility, experienced doctors, and comprehensive services has made it a trusted choice for eye health in Rexburg. Their ability to deliver same-day eyewear and medical attention reflects a deep dedication to local needs.

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AI Visibility Score

How visible is this business to AI-powered search engines

14 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
10/100
AI Trust Signals
20/100

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SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
49/100
Technical
70/100
Performance
70/100
Content
61/100

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Local SEO Coverage

Directory presence and NAP consistency

/100
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