Going Gear

Going Gear is a sporting goods store in Woodstock, Georgia, specializing in flashlights, knives, and outdoor gear. The store offers a wide selection of survival items, including firesteel rods, paracord, waterproof capsules, footwear, and apparel, with a focus on premium brands such as Arc'Teryx, Benchmade, and Surefire. It serves customers nationwide through online sales and in-store shopping, emphasizing strong customer service and product education via YouTube reviews, social media, and a dedicated blog. The business holds a 4.50 rating based on customer reviews.

Going Gear began in 2008 as an online-only venture started by Marshall Hoots, initially selling blank firesteel rods. It expanded rapidly into other survival and outdoor products, adding flashlights in 2009 and growing into a full-time operation. The company opened its first physical store in Smyrna, Georgia, in 2010, eventually relocating to a larger space in the same city in 2013. Over time, it built a reputation for hands-on customer engagement through digital channels and product demonstrations.

The store is located on GA-92 in Woodstock, Georgia. It sits on a major state highway, serving as a regional destination for outdoor enthusiasts and gear collectors.

Going Gear is known for its extensive product selection, strong customer support, and long-standing presence in the outdoor gear community. Its reputation for reliability and in-depth product knowledge has helped it become a trusted name among customers seeking high-quality flashlights, knives, and survival equipment.