Potthast Studios

Potthast Studios is a professional videographer and photography studio based in Winter Haven, Florida. Serving businesses and individuals across Central Florida, the studio specializes in commercial photography, corporate headshots, on-location and in-studio shoots, and custom video production designed to elevate brands and tell compelling stories. With over six decades of experience since its founding in 1964, Potthast Studios has built a reputation for delivering polished, professional results with a focus on thoughtful planning and creative execution. The studio maintains a 4.70 rating from satisfied clients, reflecting consistent quality and strong client relationships. Services are available throughout Winter Haven and Lakeland, with a full range of in-studio and on-location options.

The studio operates from a 5,000 square foot facility equipped with advanced lighting systems, a concrete cyclorama for seamless backgrounds, tethered shooting for real-time previews, an in-house lab for high-quality prints and rush orders, and a frame shop offering custom and ready-made framing. The team includes certified professional photographer Michael Potthast, along with video producers Joel Faubert and Rick Maldonado, and studio assistant Beverly Gustafson. Their process emphasizes collaboration, clear communication, and meticulous attention to detail from concept through delivery. Clients benefit from both in-person and remote consultations, with a commitment to meeting deadlines and exceeding expectations.

Located at 234 W Central Ave in downtown Winter Haven, the studio sits directly across from the historic Ritz Theatre and a block west of the Winter Haven Post Office. It is situated about a quarter mile from Central Park and the Winter Haven Public Library, and just a short walk from Central Florida Health Care. Free street parking and a nearby public garage are available for visitors.

Potthast Studios is recognized for its long-standing presence and excellence in visual storytelling, with a well-documented history and a reputation for professionalism and reliability. The studio’s consistent performance, strong client feedback, and extensive experience in commercial media make it a trusted name in Central Florida’s creative community. With a legacy spanning 62 years, it remains a cornerstone of professional visual services in Winter Haven.