33 Jewels at El Paseo

33 Jewels at El Paseo is a jewelry store in Santa Barbara, California, specializing in engagement and wedding rings, bespoke designs, and estate jewelry spanning from the Victorian era through the 1950s. The store offers a full range of services including custom design, jewelry repair, appraisals, ring resizing, and fine watch service, serving both locals and visitors with a focus on unique, handmade pieces crafted with precision and artistry. With a 4.70 rating and over 1,000 reviews, the business is recognized for its warm hospitality and distinctive collection.

Founded in 2005 by Diane Garmendia, the store is the only woman-owned and operated brick-and-mortar fine jewelry retailer in Santa Barbara. Diane’s passion for fine jewelry was inspired by her grandfather, a jeweler in New Jersey, and her early experience with diamonds at age seven. Since opening, 33 Jewels has built a reputation for curating one-of-a-kind pieces, representing a diverse group of contemporary designers while maintaining a deep appreciation for vintage craftsmanship. The store’s full-service workshop enables custom creations, and its estate collection includes rare examples from the Edwardian, Art Deco, and Nouveau periods.

Located on State Street, 33 Jewels at El Paseo sits just a short walk from De la Guerra Plaza and Santa Barbara City Hall, nestled between the Paseo Nuevo Metropolitan Theatres and Center Stage Theater, with the Paseo Nuevo Mall a brief distance away. The store’s central location places it at the heart of Santa Barbara’s cultural and civic life.

Known locally as the place where Santa Barbara gets engaged, the store stands out for its unique inventory, personalized service, and decades of dedication to fine jewelry. With a legacy rooted in family, artistry, and timeless design, 33 Jewels continues to be a trusted destination for meaningful jewelry in the heart of Santa Barbara.