Serenity Financial Planning – Financial Planning in La Jolla, California of San Diego

Serenity Financial Planning is a financial planner in San Diego, CA. The firm provides fiduciary planning services, investment management, and retirement strategies tailored to long-term goals. It serves individuals who are five to seven years from retirement or entering that phase, focusing on those who want more than just investment advice. The practice offers personalized guidance for managing investments, taxes, retirement income, insurance, and estate planning considerations. Susan Alefi, the founder, holds the AAMS, ChFC, and EA credentials and brings deep experience in investment portfolio management and tax planning. The firm operates as a fiduciary advisory, meaning it is required by law to act in the client's best interest. It is supported by the resources and infrastructure of LPL Financial, an independent broker-dealer.

The approach at Serenity Financial Planning begins with a conversation to understand the client's full financial picture, including goals, timeline, family situation, and risk comfort. From there, a personalized plan is built that integrates all pieces of financial life rather than treating them in isolation. Formal portfolio reviews occur periodically each year, and the advisor remains accessible between meetings to adjust plans as life changes. Susan Alefi’s path to advising was shaped by her grandmother’s lack of a financial safety net, which reinforced her belief that clients deserve honest, clear guidance rather than being treated as account numbers. Her work centers on helping families navigate the tax side of their financial lives and empowering women to take confident control of their financial futures. Bryana Barkate serves as a Client Relationship Manager, supporting the team’s focus on patient, personal service.

The office is located at 16870 West Bernardo Drive, Suite 400. It sits on West Bernardo Drive, about a quarter mile from the Escondido Freeway and George Cooke Express Drive. The Rancho Bernardo Transit Center and the National Weather Service office are also within a quarter mile, while Rancho Bernardo Road is about three-tenths of a mile away.

Serenity Financial Planning holds a 5.00 rating based on 10 reviews, reflecting a solid reputation among the customers it has served. This standing is built on a practice grounded in genuine personal service, where every recommendation is driven by the client’s goals rather than product sales or quotas.

In San Diego, Serenity Financial Planning stands out for its dedicated, fiduciary approach to helping individuals navigate the complexity of retirement and investment planning with clarity and confidence.

Services:

• Comprehensive Financial Planning
• Estate Planning Guidance
• Investment Portfolio Management
• Retirement Income Strategy
• Tax Planning