Google is testing a new layout that places a “more from [advertiser name]” title directly above the sitelinks shown under sponsored search results, with the advertiser’s favicon and name included alongside it. The change is a limited test, not a confirmed rollout, but it points to where Google search ads may be heading on clarity and brand visibility.<\/p>\n
The spotted variation adds three visible elements above the sitelink block inside a sponsored result:<\/p>\n
Together those elements make it obvious to a searcher which brand owns the sitelinks beneath the main ad, something that is not always clear in the current layout where sitelinks appear without explicit attribution.<\/p>\n
Sitelinks inside a sponsored result point to specific pages on the advertiser’s site, such as product categories, pricing, or support. Without a clear header, users can mistake them for organic results or assume the links belong to a different brand. The test format removes that ambiguity by tying every sitelink back to the same brand name shown on the main ad.<\/p>\n
For advertisers, the added favicon and repeated brand name give the ad unit more visual real estate and stronger brand reinforcement inside the sponsored block. The tradeoff is that the extra header adds another line of text, which can feel redundant to users who already understand that sitelinks under a sponsored result go to the same advertiser.<\/p>\n
The format is in limited testing, meaning only a subset of users and queries are seeing it. Google runs these kinds of small UI tests before deciding whether to ship a change at scale, so there is no guarantee the header will reach the general search results page. Advertisers cannot currently opt in to this specific sitelink treatment, and the test is visible only to the searchers who fall inside Google’s experiment group.<\/p>\n
For brands running Google Ads, the key items to track over the next several weeks are:<\/p>\n
If the format ships, advertisers may need to confirm that their brand name and favicon render correctly inside the new header, the same way they currently check ad copy and sitelink destinations.<\/p>\n
The sitelink header test is one of several Google Ads UI changes seen recently, including expanded “About this ad” buttons and automated promotions for Performance Max campaigns. Taken together, the pattern is Google adding more labeling and more brand context inside sponsored units, rather than redesigning the ad format itself. For brands that buy search ads, the practical effect is that the visible ad block carries more information about who is paying for the click, which can affect both click-through behavior and the way advertisers measure engagement with sitelinks.<\/p>\n
Sponsored sitelinks that route users deeper into a brand’s site can be measured in a rank-tracker or audit, and SEOScanPro<\/a> reports on how a site’s pages appear across search results, including sitelink candidates Google may surface.<\/p>\n Google is testing a header that reads “more from [advertiser name]” placed above the sitelinks in sponsored results, along with the advertiser’s favicon and brand name.<\/p>\n No. The test only adds a header line, favicon, and brand name above the existing sitelinks. The sitelink destinations and order are unchanged.<\/p>\n Not directly. The format is a limited test run by Google, and advertisers cannot opt in to this specific header treatment.<\/p>\nFAQ<\/h2>\n
What is Google testing above sponsored sitelinks?<\/h3>\n
Does the test change the sitelinks themselves?<\/h3>\n
Can advertisers turn on the new sitelink header?<\/h3>\n
Related coverage<\/h2>\n